Mexican Atmospheres essays

Mexican Atmospheres essays When I visited Mexico for the first time I remember thinking that it was not the third world country that everyone had described to me. After a couple of days there and a little more venturing into Mexico I realized that it was really everything that had been described. While we were in the vacation areas and hotel resorts the atmosphere was very nice. They are decorated with festive ornaments, they play loud music, have plenty of gift shops, and many attractions for people to see. When we ventured outside of these areas things took a drastic turn from pretty and festive to dirty and poverty stricken. I realized that the pretty images that Hollywood gives people of Mexico is only true in certain places, and that it is actually a third world country. When we arrived in Mexico at the airport I really could not tell that it was a third world country. The one thing that really caught my attention while at the airport was that it was not air conditioned. The airport was dreadfully hot, not humid, just a very dry heat. I remember while standing in the customs line I was sweating as though I had been running a marathon. I was sweating so much that my shirt was sticking to me. The airport was decorated nicely with a mural of sea animals painted on ocean colored walls. The airport was very similar to the airports I was used to in America. It had all sorts of gift shops, restaurants and many stands with brochures of places to visit while in Mexico. The ride to the hotel was also very nice, and the scenery did not appear to be that much different than here in America. The roads were paved, much like ours, but there were swamps all around us that reminded me of the Everglades in Florida. The bus had most of the luxuries that our buses have and one additional feature that I was really not accustomed to. It had a cooler that was filled with Coronas and bottled water for sale. I had never in my life seen alcoholic beverages f...

Hurricane Etymology

Hurricane Etymology Unlike most words that Spanish and English share because of their shared history with Latin, hurricane came to English directly from Spanish, where it is currently spelled huracn. But Spanish explorers and conquerers first picked up the word from Taino, an Arawak language from the Caribbean. According to most authorities, the Taino word huracan meant simply storm, although some less reliable sources indicate that it also referred to a storm god or an evil spirit. This word was a natural one for the Spanish explorers and conquerors to pick up from the indigenous population, since winds as strong as the hurricanes of the Caribbean were an unusual weather phenomenon for them. Use of ‘Hurricane’ and Huracn The fact that the Spaniards introduced the word to the English language is the reason that our word hurricane generally refers to tropical cyclones that have their origin in the Caribbean or Atlantic. When the same type of storm has its origin in the Pacific, it is known as a typhoon (originally a Greek word), or  tifà ³n  in Spanish. There is a slight difference in the way the storms are categorized in the languages, however. In Spanish, a  tifà ³n  generally is considered to be a  huracn  that forms in the Pacific, while in English hurricane and typhoon are considered to be separate types of storms, even though the only difference is where they form. In both languages, the word can be used to refer figuratively to anything that is powerful and causes turmoil. In Spanish,  huracn  can also be used to refer to a particularly impetuous person. At the time the Spanish language adopted this word, the h was pronounced (it is silent now) and was sometimes used interchangeably with f. So the same word in Portuguese became furaco, and in the late 1500s the English word was sometimes spelled forcane. Numerous other spellings were used until the word was firmly established at the end of the 16th century; Shakespeare used the spelling of hurricano to refer to a waterspout. The word huracn is not capitalized  when referring to named storms. It is used as in this sentence: El huracn Ana trajo lluvias intensas. (Hurricane Ana brought heavy rains.) Other Spanish Weather Terms in English Hurricane isnt the only Spanish weather term that has found its way into English. The most common of them, tornado, is especially interesting because of the way the two languages played off each other. The Strange Story of ‘Tornado’ and Tornado Although English got its word tornado from Spanish, Spanish surprisingly got its word tornado from English. Thats because the Spanish word that English borrowed wasnt tornado but tronada, a word for a thunderstorm. As is common in etymology, words often change form when imported into another language. According to the Online Etymology Dictionary, the change of -ro- to -or- was influenced by the spelling of tornar, a Spanish verb meaning to turn. Although tornado in English originally referred to various types of whirlwinds or rotary storms, including hurricanes, in the United States the word eventually came to refer primarily to a type of funneled windstorm common in the U.S. Midwest. In modern Spanish, tornado, borrowed from English, can still refer to various kinds of storms and whirlwinds, including hurricanes. A windstorm on the scale of a tornado, or smaller such as a whirlwind, can also be called a torbellino. Derecho Another type of storm phenomenon is known as a derecho, a direct borrowing of the Spanish derecho, which can, confusingly to foreigners, mean either right (as an adjective) or straight. In this context, it is the second meaning that matters. A derecho refers to a cluster of thunderstorms that travels in a straight line and is capable of causing great destruction. According to the Online Etymology Dictionary, Gustavus Hinrichs of the Iowa Weather Service started using the term in the late 1800s to avoid confusing a certain type of storm system with tornadoes. Key Takeaways The English word hurricane started out as an indigenous Caribbean terms that was adopted into Spanish and then spread to English via Spanish explorers and conquerors.Because the word hurricane came from the Caribbean, a different term is used for the same type of storm when occurring in the Pacific Ocean.The weather terms tornado and derecho also come from Spanish.

How do retailers make sure that they are reaching the older customer Thesis

How do retailers make sure that they are reaching the older customer How can they successfully keep the retail experience relev - Thesis Example Layout of products and websites (how are products presented) How easy is it to navigate? Screen Language used Promotional offers Delivery charges and methods Mailing, newsletter (sent according to previous purchase or not) Help and FAQ area Swot analysis and recommendations III. Conclusion Recommendations One of the major changes of the century is the global ageing population. As Richard Watson says in his book Future Files (2008), the ageing population is the biggest trend that will shape the next 50 years and that will radically modify the way people consume. According to the British Parliament website, 10 million people in the UK are over 65 years old.   The latest projections are for 5? million more elderly people in 20 years time and the number will have nearly doubled to around 19 million by 2050. We can explain the trend by the fact that people are now not only living longer thanks to great progress in the medicine but also the ageing of the large number of individuals born during the baby boom. Figure 1: Population by age in the UK in 1984, 2009 and 2034 Source: National Statistics Online, 2010 Hence, the 60 plus market represents a great market for retailers who shouldn’t ignore them since they not only have more time to shop than any other age category but they usually have a significant buying power across many product fields. However they have different needs, including the fact that, most of the time, they do not want to go shopping for hours in crowded and gigantic stores or others can’t because they don’t drive (mostly for seniors over 70 years old). As a consequence, the retailers have to find a way to reach these customers by bringing the products to them. Several ways can used to do so, for example Internet or catalogue shopping. They can also facilitate their shopping experience, for instance by offering to deliver the products that they choose in the shop directly at home for free. We will study in this report all of t hese channels focusing on the E-Retailing as a way to reach the older customer. Who are these seniors? As Barry Gunter explains in his book Understanding the older customer (1998), when it comes to communication, a major mistake that the retailers need to avoid is stigmatising the older customer with stereotypes regarding their physical and mental capacities as they could be misunderstood and depreciated. Age is a relative concept; we can’t really define seniors by their age but more by the age felt. For doctors, people become seniors at the age of 70 years old when specific diseases affecting their patients. For the state, the barrier is 60 years old at the time of retirement. But for our study, we will focus on people over 60 years old, the fact that they retire from their careers make them different consumers from younger age groups who buy differently and have much more free time on their hands. We will limit our study to 80 years old people who are part of the oldest gen eration who don’t really consume that much, due to their difficulty to move out of the house and the fact that they are in nursery houses. So how do senior citizens see themselves? At 65, there is a gap of almost 20 years between chronological age

Tort of Negligence Essay Example | Topics and Well Written Essays - 2750 words

Tort of Negligence - Essay Example Per say the concept of negligence doe not refer to an act. Actually it is a legal concept that tends to define the basic character of an act so as to prove it to be legally wrong. As per Blyth vs. Birmingham Waterworks Co. (1856), â€Å"Negligence is the omission to do something which a reasonable man, guided upon those considerations which ordinarily regulate the conduct of human affairs, would do, or doing something which a prudent and reasonable man would not do.† However, once the concept of negligence came within the scope of the English Tort Law, the next logical and plausible challenge was to decide as to what qualifies to be termed as ‘ordinary care† and what was to be the nature and basis of the measure required to decide as to whether an act committed by an individual, organization or a group amounted to negligence. In that context, one needs to mention the much famous concept of ‘the man on the Clapham Omnibus’. ... The ‘man on the Clapham Omnibus’ represented a hypothetical person who is in general reasonable and well educated without being qualified enough to be called a specialist (Twining 64). ‘The man on the Clapham Omnibus’ represented the standard of reasoning with which to gauge a defendant’s conduct in an English Law Civil Action for Negligence. The hallmark of this concept was that it delineated and put in place a standard for ascertaining and establishing the charges of negligence on a defendant. It established a general standard of care expected of any English citizen while performing varied aspects of one’s personal or professional life. The real beauty of this standard is that it tends to be reasonable yet simple in its approach and tends to bring the legal concept of negligence within the grasp and scope of the so called common man. The very fact that this standard of care does not expect perfection on the part of ascertainers obliterates an y possibility on the part of the defendants to wriggle out of the clutches of law by resorting to technical jargon and rigmarole. It is also immensely humane and pragmatic in the sense that it do recognizes the fact that an average person lacks the foresight to foresee any risk accruing by the dint of one’s actions. Still, it is astutely responsible and practical in the sense that it enjoins on the average person the duty to be ordinarily prudent and careful, without tending to be unexceptionally or unrealistically flawless. There is no denying the fact that even the most virtuoso experts in jurisprudence do tend to overlook and appreciate the sophistication and beauty inherent in the concept of ‘the man on the Clapham Omnibus’. However, the reality is that this legal idiom not only validated the concept

Erotic Love in the Iliad Essay Example for Free

Erotic Love in the Iliad Essay Eros, meaning â€Å"erotic love† in Greek, has had tremendous power over men and women for centuries, causing small and large conflicts. In Homer’s Iliad, it is the very thing that sparks the war between Greece and Troy. This theme of erotic love shows itself over and over again in the epic poem, showing the detriments of allowing desire and sexual attraction to overcome reason. Beginning in the first book, erotic love is responsible for starting the rage of Achilles. Agamemnon demands Achilles’ concubine Brisies for himself in exchange for returning his maiden Chryseis to her father Chryses in order to end the plague set upon the Achaean army. Agamemnon and Achilles, two of the best Achaean warriors, came extremely close to battling each other over these stolen maidens – a fight driven by erotic love that could have divided the Greek army. Furthermore, Helen contributes significantly to the theme of erotic love blinding men and causing citywide conflict in the Iliad. Paris’ attraction to and desire for Helen, the most beautiful of all women at the time, essentially led to the downfall of Troy. In Book 3, Aphrodite inspires the erotic love between Helen and Paris that Helen initially resists but is overcome by the power of this attraction fostered by the goddess. This book of the Iliad shows erotic love as an undeniable, powerful force responsible for much of the conflict resulting in the rest of the epic poem. This theme of erotic love, capable of dividing friends and starting wars, is not to be confused with other forms of love also portrayed in the Iliad, such as the love between Hector and Andromache, or between King Priam and his people. Erotic love appears alongside of other forces of love that all play a part in shaping the characters actions and the outcome of conflict.

The Hole In The Net :: essays research papers

Our social safety net has a hole in it. The fibers of the net are decaying; the hole is getting bigger. More people are falling through, and the people with the least strength are holding the most of the weight. Three to four million Americans are homeless according to the U.S. Department of Housing and Urban Development, 5.5% cannot find jobs according to the Bureau of Labor and Statistics, and the figure is over twice that in the 20-24 year old age group, according to the Department of Education. A very slim minority of these people are sucking off the system, but the vast majority just had a bad break. Such is the story of Peter and Megan, as told by author Jonathan Kozol in his Robert F. Kennedy Memorial Book Award winner Rachel and Her Children: Homeless Families in America. Peter was a carpenter and she was a homemaker who raised their five children. They lived in a neat, working class apartment building in New York City. Peter did construction for public housing projects, and had a vast array of technical skills and tools: â€Å"I did carpentry. I painted. I could do wallpapering. I earned a living. We spent Sundays walking with our children on the beach.† It may sound like this was a happy family, living the American Dream. Perhaps they were -- they were self sufficient for all of the 12 years that they had been married, they had a steady income, a close and loving family, a home, and a chance for their children to do even better than they had done. Then the fire struck. They came racing home after hearing the news, only to find that everything had been destroyed. The children lost their pet dog and cat, Megan lost her grandmother’s china, but Peter perhaps lost the most: his tools. Since the fire, he has not had a job, because a carpenter without tools might as well not have eyes. He explained that for every job he had, he would add a new tool to his collection. But they all went up in the blaze. When Kozol first met them, they were living in a welfare hotel in New York, where they had been living for two years. They can’t get out because federal assistance programs (better known as welfare) tell them that their family limit for an apartment is $366 a month -- this with seven family members living in New York City. (In comparison, that’s about the rock bottom price for a week in a New York City one room motel.) In their two room â€Å"apartment†, the entire place is falling

Children Need Talk In Order To Learn Education Essay

This survey will be based in MC primary school, a Leicester interior metropolis school. Most of the observations will come from the foundation phase 2 categories. This school is a really culturally diverse school, with huge differences in abilities amongst the kids. Most of the kids come to this school with virtually no English or really small ( EAL ) . The ground behind me carry oning this survey is to see how important talk for acquisition is, if it is something which is important for a kids and instructors or is it something fiddling which has really small importance. It is of import for me to first explicate what is meant by talk for acquisition. Talk is seen to be important for larning non merely for kids but for instructors besides. This assignment will be looking at if talk is important to kids ‘s apprehension of the universe and important for instructors to understand kids. I will look at what many theoreticians have to state and look at surveies which either support talk for acquisition or rebut the thought of talk for acquisition. First I will look at what a few theoreticians have to state about talk for acquisition and so look at how oppugning can assist instructors advance talk to derive apprehension of kids before summing everything together. Piaget was one of the first theoreticians who felt that the thought that intelligence derives from the coordination of action in the kid ‘s environment. He believed that kids ‘s active building of their ain apprehension is cardinal to their cognitive development. He opposed the impression of transmition of cognition from instructor to pupil as a theoretical account of cognitive development. He believed that interaction between kids is a really strong beginning of advancement, but non cardinal to his chief organic structure of work. Piaget besides thought that when kids are faced with jobs they will normally repair on the first relevant factor they identify but Piaget said in order for them to come on they need exposure to many different positions. However, these positions are merely helpful when from the same position so equals. Adults position will merely impede them as this does non assist their thought and development as they will either disregard their positions if th ey can or merely merely follow with what they have said. A survey which supports the thought of kids ‘s thought and development being increased by other positions of kids come from Doise, Murphy and Perret Clermont. They conducted a survey to see if socio-cognitive struggle would advance persons advancement and apprehension. In this survey the cardinal inquiry was whether kids who were given the chance to work on a undertaking together would do greater single advancement than those who were non given such an chance. Children were put in to two groups the controlled group were they did the undertaking separately and the experimental group where they were put into braces to finish the undertaking. Each kid had a mopboard which had theoretical account edifices which formed a small small town. The edifices were orientated in relation to a fixed grade on the mopboard. This agreement was placed in forepart of the kid on a tabletop. To the side of the kid was another tabular array, w ith an indistinguishable mopboard, but orientated otherwise in relation to the kid. The undertaking was to utilize a reproduction set of theoretical account edifices to animate precisely the same small town on this 2nd tabular array. Findingss showed that the kids in the experimental group showed the most betterment in apprehension, ground being is the kids who worked in braces or little groups would normally be confronted with solutions which differed from their ain. This struggle, and the socially engendered demand to decide it, would motivate each kid to re analyze their ain initial thoughts, and could take the kids to recognize a higher order solution that resolved the struggle ( Mugney et al. , 1981 as cited in GREEN ) . They found that it did n't count if any of the kids were non advanced than others or the demand to be right. Equally long as there is a struggle of position is adequate to acquire kids believing. However there are some unfavorable judgments for this survey. One can oppugn the cardinal function of struggle being an issue. Blaye ( 1988 as cited from GREEN ) criticised the construct to be obscure and sick defined, missing ecological cogency as it would be difficult to transport out outside the research scenes. Tudge ( 1989 as cited from GREEN ) besides had grounds to propose that in certain fortunes peer interaction can ensue in arrested development every bit good as development. Unlike Piaget, Vygotsky ( 1978 as cited from GREEN ) conceptualised societal interaction as being at the nucleus of the development procedure. Contrasting to Piaget, Vygotsky ( 1978 as cited from GREEN ) believed that societal activity concepts cognition and understanding particularly when kids interact with others who are more advanced and capable in society. Therefore rebuting Piaget ‘s thought that when kids interact with those of more power and have a higher position, hinders kids ‘s apprehension and thought. Vygotsky saw linguistic communication as non merely a cultural tool for sharing and developing but besides a psychological tool to assist organize our single ideas ( LIGHT BLUE ) . Vygotsky developed the construct of the zone of proximal development ( ZPD ) which is ‘the distance between the existent development degree as determined by independent job resolution and the degree of possible development as determined through job work outing under grownup counsel or in coaction with more capable equals ‘ ( Vygotsky 1978: 86 as cited in LIGHT BLUE ) . ZPD represents the difference in accomplishment when working independently and working with counsel from grownups who are more advanced and capable. Both Vygotsky and Piaget believe that acquisition is active and both confirm the value of societal interaction for larning and development regardless of who it may be between as both will affect duologue. One construct that complements Vygotsky ‘s theory of ZPD is Bruner ‘s ( 1985 ) impression of scaffolding. Scaffolding is the ‘support that grownups provide in the acquisition procedure†¦ whereby an grownup varies the degree of support, bit by bit retreating it as the kid additions in competence ‘ ( cited from LIGHT BLUE ) . Both Bruner ‘s and Vygotsky ‘s cardinal schemes are patterning, demoing kids illustrations of work by experts. , showing, demoing the processs that experts go through when bring forthing work and back uping kids as they learn ( Cobden 2000: 10 ) . Research ( Galton et al. 1999 as cited from LIGHT BLUE ) shows that instructors tend to inquire largely closed inquiries which normally promote a simple consecutive reply. The reply being the one the instructor has already got in their caputs. Therefore, kids are non researching their ain apprehension and positions. Alternatively they ‘re merely supplying replies that the instructor is looking for ensuing into a ‘guess what I am believing of ‘ type inquiry. I carried out my directed undertaking on merely 2 of the kids from one of the foundation phase 2 categories, Annie and Zunaid. Both kids were of mean ability. I chose to carry on my surveies on merely two kids as it would be easier to detect and supervise while entering my findings at the same clip. The session I planned for Annie and Zunaid was a maths session. I devised a lesson program with the lesson nonsubjective being kids able to utilize two different groups to do a entire figure given ( see†¦ ) . I used 2 groups of small wooden forms trigons and diamonds. Before I asked the kids to give me a sum of a certain figure utilizing both forms, I demonstrated what I wanted the kids to make and do certain I was believing out loud so they can see what I was making and why. So I made certain both groups were separated and I asked the kids ‘hmmm what figure should I do utilizing these forms? ‘ and I was given 6. So I started with one group and counted out loud while util izing one to one correspondence, I made certain I moved each form towards me and said ‘1, 2, 3, 4, ‘ and so moved to the following group and counted on making the same thing, ‘5, 6 ‘ . I made certain I emphasised the last figure once more and said out loud, ‘I made 6. I used 4 trigons and 2 diamonds and all together they make 6 ‘ . I made certain I spoke clearly and easy in order for the kids to see what I was making and made certain I modelled twice before I let them go on. When the kids were given a figure to do, I observed and found they were either numbering really softly or in their caputs so I asked if they could number out loud for me, which they so did. I found I had to utilize a few prompts at the beginning to remind them to speak about how they made the entire figure. ‘what figure have you made, how many trigons did you usage and how many diamonds, and that made? ‘ these prompts were used in order for me to see if the kids kn ew what they were making and if they made the figure right. It gave the kids room to rectify any errors as they would usually tell when prompted and I found when they counted out loud and they had 1 more than the figure they were given they would merely take it off and say the right sum or add on another form. I recorded data/observations on gluey notes ( see†¦ ) in brief which I so wrote out on the kid observation sheets in item ( see.. ) . If you have a expression at appendices lesson rating 6/11/09 and 13/11/09 you will besides happen that In these lesson ratings talk and inquiring helped the kids to understand what I was making which hence resulted in them being able to make the undertakings. I have besides stated that inquiring more inquiries and speaking about what I am making or hold done helps kids ‘s apprehension and helps me understand how they have carried undertakings out. The ground why I chose to ease talk during a maths session is because I found during most maths session both focus kids were really quiet and frequently made errors such as numbering excessively fast while utilizing one to one correspondence, loath to number at all or out loud. I thought acquiring the kids to speak more about what they were making and how they were making it would assist them with maths jobs. That is why I decided to concentrate on maths. After looking at theoreticians thoughts and position on talk for acquisition and looking at instructors oppugning schemes it is apparent ( lesson rating 6/11/09 ) that patterning and speaking about how I how I made a figure and inquiring inquiries helped, even though this might hold helped and worked efficaciously I besides stated that I need to inquire more inquiries and still pattern more. This is besides the instance in my followers ( 13/11/09 lesson rating ) session, were I stated talk and modeling to be effectual in back uping the kids ‘s acquisition. this can be related to Vygotsky ‘s and Bruner ‘s schemes patterning, showing and back uping. To advance talk in the category I was based in, I made certain I asked inquiries which helped me understand what the kids have done, how they have done it and why. This is apparent in the P.E. lesson program dated 16/11/09. I asked different types of inquiries during the session, inquiries which required callback of the old Sessionss, inquiries to happen out what they thought and their ain positions, inquiries which required them to give sentiments on others and why. All these different types of inquiries were asked so I could understand the kids better. Learn more approximately them as persons and besides see them develop new thoughts. Once one kid gave a response to the inquiry ‘how could we travel on this equipment? ‘ it normally stimulated others to give their thoughts including new thoughts. This was good as it promoted originative thought. Furthermore, as this was an unfastened inquiry the kids had the freedom to state what they wanted without the fright of giving a incorrect reply. Normally when kids are asked inquiries which require consecutive replies, I found that in some instances they would either be loath to reply, which could propose fright of being incorrect or they would merely take random conjectures. As the kids were really immature it was more of import to advance talk to measure and measure them as persons. Although unfastened inquiries were utile in acquiring a scope of different thoughts and replies, sometimes I needed to inquire inquiries which required a right reply, so a specific reply. This was the instance in certain maths Sessionss. During the maths directed undertakings I needed to happen out what the largest figure they could number up to right ( maths directed undertaking lesson program 11/11/09 ) and besides be able to number two different groups by numbering on ( maths directed undertaking 2 lesson program 19/11/09 ) . This was besides the instance in the cognition and apprehension of the universe Sessionss ( KUW lesson program 17/11/09 ) . Asking closed inquiries helped me understand if the kids understood or knew the reply. If an incorrect reply was given it would merely do me more cognizant of what the kid is fighting with and hence besides consequence in me reflecting on my ain pattern excessively see what I may be making incorrect or how I could assist the kid in inqui ry. Although closed inquiries may hold been asked sometimes in Sessionss ( KUW/CLL 9/11/09 ) it helps to speak about shared experiences to assist develop originative thoughts. This is apparent in one of the cognition and apprehension of the universe session were kids watched a picture on pyrotechnics and had to do their ain ( lesson rating KUW/CLL 10/11/09 ) . You can see in the observations ( Annie 10/11/09 ) , she was speaking about what she is making and depicting her pyrotechnic and besides related it to something that looked similar, this suggests that she can associate it to things which may be similar and familiar to her and besides helps me understand how she see ‘s pyrotechnics.

Internal Corporate Communication Strategy

Therefore, the main objectives of the campaign are: To encourage all employee to be receptive to changes and new regulations within he East Coast and to be confident in implementing these changes. ; To promote a sense of social Identity within East Coast as a whole. To meet these objectives, the strategies put forward are: 1. To develop employee engagement, particularly in regards to changes in safety regulations, therefore dramatically decreasing the amount of accidents within 12 months. 2.To ensuring all internal corporate communications is company-wide and therefore cementing the East Coast social identity and removing the feeling of territory. 3. Promote awareness of the ‘EUREKA' changes recently undertaken by East Coast, ensuring all staff understand and feel comfortable acting on the new service within six months, with feedback opportunities during and after the changes. The tactic to Implement these strategies Includes a company-wide webbing and smaller meetings with a m ore focused discussion.It also recommends a company email network be arranged to make contact with all employees easier, as the current system Is dated and not efficient. Evaluation Includes feedback forms to monitor opinion and accident records to monitor and tangible changes. East Coast Main Line Company Limited Background East Cost Main Line Company limited (East Coast) is a train service provider that runs 1 55 train Journeys every weekday and has approximately 2,800 employees.The main train line runs from London up the Eastern side of the UK up to Edinburgh. (East Coast, AAA, p. 3) An owner of East Coast is a company named Directly Operated Railways, who are responsible for overseeing the activities of East Coast on behalf of the government. The structure of the organization Is hierarchical (see appendix 1) and contains a HRS manager and also a Head of Communications, both of whom would be Interested In the Internal corporate communication of East Coast.The 2011/2012 corporate objectives of East Coast are summarized as: ; To sustain and build on the successes IT 2 To make significant improvements in those areas where we need to -particularly in terms of operational safety; ; To place East Coast, amongst the best, if not second to none, within the Industry, in terms of safety. ‘ East Coast (2011, p. 3) These objectives appear vague and are not specific enough to show the real intent for East Coast during 2011/2012).The objectives do not say how the success will be measured and are not specific enough to East Coast; aside from the reference to feet, these objectives could apply to any organization. Sundry and Buck (1996, p. 43) explain that the more specific the objective, the easier it is for employees to understand what is expected of them and what they should be aiming at achieve, the East Coast objectives would be difficult for an employee to use for direction. For the year 2011/2012 East Coast Managing Director, Kate Boswell, has outlined 17 corp orate strategies for the organization to work towards (see appendix 2).This does not include the 27 other strategies that relate to specific areas within the business. Abram and Klein (2003, p. 1) state that a company's strategy should be able to be summed up in Just a few sentences and so the strategies set out by East Coast are possibly too extensive, though they are all specific, realistic, measurable, achievable and time- relevant and this is clearly explained in a small table that is given for each objective (see appendix 2). Newcomer (2010, up. 41-848) comments that the definition of a stakeholder now ‘extends well beyond the traditional concept of shareholders to include employees, suppliers, customers, trade unions, communities, etc. ‘ and by naming employees points out the importance of internal stakeholders. The three main internal stakeholders that East Coast should consider include: ; Board Members All employees Owners, including the government body ‘Di rectly Operated Railways' Currently East Coast has a quarterly internal magazine that is distributed.Messages and information is distributed by a printed letter being placed in each employee's tray at the main train station they work in, a relatively dated approach. Communication between depots and between different crews is limited as they do not currently have an opportunity to speak to one another. Before this campaign is implemented, search should be conducted to show a starting point to compare results at the end of the campaign. Research should include current opinion research of employees and accident records. Internal Corporate Communication Objectives Spirits and Swedes (2003, up. 0-71) outline the three basic aims of all internal communication; ensuring the information being communicated is understood, accepted by employees, with acceptance of the messages content, intent, relevance and merit; the majority of employees achieve the motivation, direction, information, or par ticipation intended by the message; and the aim of improving internal dialogue s achieved, which will then have a rippling effect on other areas of the business, such as product quality, sales, performance and, ultimately, customer satisfaction.This campaign will not consider any other area of internal communication, only Internal corporate communication. Internal corporate communication and its position among other internal communication areas is shown in the Internal Communication Matrix proposed by Welch (2007, up. 177-198) and gives possible internal corporate communication goals for an organization, such as to ‘promote awareness of its changing organization' and promote commitment to the organization' (see appendix 3). Internal corporate communication is concerned with communication to all employees from a top level.Throughout a welcome pack available on the East Coast website (2010), East Coast make regular references to the relationship they strive to create with staff. Page four states that they want to make East Coast a great place to work by keeping staff safe and encouraging employees to work as a team. On page five, four key values are outlined that all East Cast staff should aim to be. These are; be focused; be insistent; be human (placing people in the centre of the business); and be progressive.The board of East Coast also has an Employee Director to ensure that issues surrounding employees and employee communication are at a board room level (East Coast, Bibb, p. 5). Argentina (1996, p. 80) notes that organizations have ‘become more focused on retaining a happy workforce with changing values and different demographics, they have necessarily had to think more seriously about how they communicate with employees' and this is obviously something that East Coast has taken seriously.The objectives suggested for East Coast to ensure they work awards the corporate objectives of the organization (outlined on page 4), therefore ensuring inter nal communications is seen as a management function, are: sense of social identity within East Coast as a whole. Internal Corporate Communication Strategy A key theory for internal corporate communications is Media Richness Theory, especially in a large corporate such as East Coast. Media Richness is defined by Sock (2010 p. 0) saying ‘in this theory, different media are classified according to their degree of richness, which varies depending on the degree to which media incorporate certain characteristics. Four main characteristics define the richness of a medium, according to media richness theory. Two of them are the medium's ability to convey multiple communication tools (such as facial expression and intonations) and enable immediate feedback on the message being conveyed (a characteristic of synchronous communication). The other two†¦ Are the medium's support for language variety and personalization of the message. Daft and Lange (1986, p. 560), two of the main Medi a Richness theorists, give prominence to the first two characteristics, claiming the remaining to characteristics are related to the first two. Face-to-face communication is the richest type of communication, while communication such as email is seen as lean and as impersonal, though this is criticized by Sock (1999, p. 13-19), who states that the theory is too deterministic and technological development means Tanat email Ana toner electronic communication Is richer than assumed by the theory.However, this criticism was put forward by the Journal of Information Technology Impact and so may have a vested interest in encouraging the use of electronic media. East Coast may want to consider Media Features Theory (El Chainsaw and Markus, 1997) which found that people choose heir media dependent on its easiness of use and its effectiveness. This gives electronic media a prominent role in communication, especially in large organizations, where traditional media is no longer the norm.Media Features theory puts emphasis on modern media, which as seen as more appropriate within organizations as it is extremely time effective. However, Media Richness Theory would argue that though electronic media may be more time effective, it does not guarantee that the message will be seen by the target audience as many people do not read generic emails. East Coast should consider the level of media richness of different immunization channels when planning on implementing the recommended internal corporate communication strategies detailed below. 1.To develop employee engagement, particularly in regards to changes in safety regulations, therefore dramatically decreasing the amount of accidents within 12 months. Irishman (2011, p. 32) states that all strategies should be ‘SMART' (Specific, Measurable, Agreed upon, Realistic and Time relevant). This strategy is specific as it is outlines the main area where employee engagement is required, East Cost staff need to be interested in safety issues to ensure best practice is achieved. The amount of accidents is recorded and therefore the strategy is measurable, it will look at any changes that have occurred over the 12 month period.The strategy is agreed upon as it is related to a corporate objective and so it something that the whole organization is working towards. It is realistic as there are no tangible barriers; internal communicators have access to every member of staff to ensure the message reaches them all. The strategy is time relevant as a 12 month time guide is given. 2. To ensuring all internal corporate communications is company-wide and therefore meeting the East Coast social identity and removing the feeling of territory.This strategy aims to increases the social identity within East Coast. Information provided by Module Partner (2011) found that different depots all have their own social identity, and communication between different depots is limited. Seaports (1989, up. 20-39) explains that socia l identity is vital to ensure all staff feel part of the team. Currently different depots at East Coast receive their internal communication at different times, by unifying these and creating company-wide internal corporate miscommunication this will increase the sense of social identity. . Promote awareness of the ‘EUREKA' changes recently undertaken by East Coast, ensuring all staff understand and feel comfortable acting on the new service within six months, with feedback opportunities during and after the changes. This is SMART because it is specific to the new Eureka system that has recently been introduced at East Coast which involves a complete overhaul of the way the first class service is ran. The strategy is measurable as it states that there will be feedback opportunities to evaluate and measure the success of the communication.It is agreed upon as the EUREKA system NAS already Eden put Into place, tons strategy Is to ensure sat TTT are comfortable conducting the agr eed upon system. It is realistic as the internal corporate communication needed to fulfill this strategy will benefit the employees as it will assist them with implementing the new system. However it has proposed a change to the psychological contract, which, according to Welling (2007, p. 29) must be negotiated carefully to ensure staff does not feel they are not being asked to do more without receiving any compensation in return.The strategy is time relevant as it is even a six month guideline to have promoted the changes. Internal Corporate Communication Tactics Tactics used to implement these internal corporate communication strategies, and therefore achieve the internal corporate communication and corporate objectives, should consider Uses and Gratification Theory. Uses and Gratification theory is defined simply by Tenth and Yeoman's (2009, p. 225) as a theory focused on not what media do to audiences but what audience do with the media. It states that the audience use the medi a to meet their different needs, which can include to help fit in tit social groups (much like Social Identity Theory discussed previously), East Coast should aim to make their internal corporate communications a key part of the East Coast social identity. Possible tactics for East Coast to use to achieve their goals are detailed below. ; According to Media Richness Theory, face-to-face communication is the richest communication channel and so this should be the best practice to aim for.However, the style of the East Coast business means that employees work shifts, seven days a week and so it would not be appropriate to have a company-wide face- o-face meeting as it would disrupt normal service. However, as a strategy of this campaign is to reinforce social identity among employees, it would be hinder the aim to have different times for communication, especially as Fitzpatrick (2002, p. 60) says that a message should be available to all recipients simultaneously.Instead it is to be recommended that all staff are given an access code to an online Webbing' (an online seminar) to view a top company director outlining and discussing new changes in both safety and the EUREKA system, with comment thread available for staff to add their views and comment. This should then be followed up with smaller groups (maximum 50 people) being put together dependent on employees work schedule, ensuring that people from different depots are mixed in each group, and then holding more targeted sessions to go over these changes and discuss them in more detail.Currently staffs are told about meetings via a letter being put in their individual tray at their main train station, though discussions with the Module Partner (2011) found that these are often left unchecked for months at a time, and so it may be more efficient if staff email network was arranged to help implement all internal corporate communications. This would save time and cost and would ensure that all staff receives the message intended for them at the same time and makes other areas of internal communication simpler, therefore encouraging the East Coast social identity.In keeping with Media Features Theory also, it means that an efficient and easy to use communication channel is being used, email, as employees could access their emails from home. This should then be followed up with documents to reiterate the messages of the seminar and Webbing' and should also be discussed in the internal magazine. This help to fulfill the objectives and strategies laid out previously In tons report It takes people out IT tenet current social groups Walton ten organization and encourages them to mix with other members of staff.It helps employees feel confident in implementing the changes that have come with EUREKA and with the regularly updated safety regulations, therefore improving service and safety. This would set up a new format for internal corporate communication to be carried out, along with the internal magazine that is already in place. Internal Corporate Communication Evaluation Watson and Noble (2007, p. 39) detail the value of evaluation within planned communication, and say that it is important as it tells directors what is working and what is not, once again helping to cement communications as a management function.To evaluate this campaign, East Coast should ensure research is done before implementing the campaign to have a base to compare the results with. After the allotted time frame given in the strategy is complete final evaluation will have to be conducted (as well as continuous evaluation throughout to ensure any required changes are made). Feedback forms will be given to all employees to measure how nonevent people feel about the changes and to receive feedback on the communication in general so that any changes can be incorporated next time.The feedback forms should be multiple choice questions with room for comments also. This data can then be quantified to hopefu lly support the basis for the campaign. This should then be compared with research conducted at the start of the campaign to display any changes in opinion. Internal corporate communicators should also monitor the comments left on the webbing page and take into account any issues raised here. They should gather the information and monitor the opinion of the employees, which should be compared with the opinion research conducted at the beginning of the campaign.

Builders pf great Rome essays

Builders pf great Rome essays Builders of a Beautiful Kingdom The Ancient Roman culture had a direct impact on how we view art, literature, architecture, education and religion. Early Roman civilizations were very sophisticated and idealistic. They build great architectural buildings and performed famous playwrights at these ancient places. Romans were considered to most advanced civilization of their time. With beautiful statues, well designed buildings, and some of the greatest philosophers came from Rome. One of the most noticeable characteristics of Roman society and culture is the impact of the Greeks. Greek civilization played an increasing role in Roman culture. Greek ambassadors, merchants, and artists traveled to Rome and spread Greek thought and practices. After Romes conquest of the Hellenistic Kingdoms, Roman military commanders shipped Greek art and ancient manuscript back to Rome. Every area of Roman life, from literature and philosophy to religion and education, was influenced by Greek models. Greeks were in much deman d as tutors, musicians, doctors, and artists. Latin translations of Greek plays for presentation at public festivals introduced Romans to the world of Greek theater. The Romans wore Greek costumes and Greek masks. The Romans were also dependent on the Greeks for artistic inspiration. In the third and second centuries B.C. the Romans adopted many features of the Hellenistic style of art. The Romans excelled in achitecture and in beautiful are. They also built bridges and aqueducts, amphitheaters, and tenement buildings, the Romans also constructed a series of highways that traversed the Roman word and linked it all together. The Romans also developed a taste for Greek statures which they placed not only in public buildings, but in their private houses. Greek knowledge was a crucial ingredient in education, schools taught by professional teachers emerged to supply this need. The ...

Irregular Plurals Spelling Tricks You Need to Know

Irregular Plurals Spelling Tricks You Need to Know Irregular Plurals: Spelling Tricks You Need to Know Why, English? Why do you do this to us? Whenever we think we’ve figured out the rules, it turns out you have a bunch of counterexamples tucked away somewhere in the dictionary. Possibly the most famous way the English language likes to keep us guessing is with irregular plural nouns. These are words that don’t follow the usual spelling convention of adding an â€Å"-s† to make a plural (for instance, â€Å"one dog† becomes â€Å"many dogs†). Words that end in a â€Å"-y† are one example, but there are plenty of others. Luckily, we have some guidelines for spelling different kinds of irregular plural. It all depends on how the word ends†¦ Words Ending â€Å"-f† or â€Å"-fe† When a word ends in an â€Å"s include: Singular Plural Half Halves Life Lives Scarf Scarves This does not apply when a word ends in a â€Å"-ff,† so â€Å"sheriff† becomes â€Å"sheriffs† (not â€Å"sherives†). Other exceptions include chiefs† and â€Å"beliefs.† Words Ending â€Å"-us† Often originating in Latin, words that end in â€Å"-us† typically take an â€Å"-i† in plural form, such as when â€Å"cactus† becomes â€Å"cacti†: Singular Plural Abacus Abaci Nucleus Nuclei Hippopotamus Hippopotami Again, there are exceptions to this rule, notably â€Å"virus† (which becomes â€Å"viruses†) and â€Å"octopus† (for which â€Å"octopuses† – not â€Å"octopi† – is the standard plural). Likewise, hippopotamuses and abacuses are now also commonly accepted as correct variations of the older Latin spellings. Word Ending â€Å"-on† or â€Å"-um† Other Latin-derived word endings to look out for include â€Å"-on† and â€Å"-um,† both of which take an â€Å"-a† when forming a plural (so â€Å"criterion† becomes â€Å"criteria† and â€Å"stadium† becomes â€Å"stadia†). Additional examples include: Singular Plural Phenomenon Phenomena Millennium Millennia Automaton Automata Bacterium Bacteria Words Ending â€Å"-is† or â€Å"-ix† Words with Latin or Greek origins and â€Å"-is,† â€Å"-ex† or â€Å"-ix† endings tend to change to â€Å"-es† or â€Å"-ices† in their plural forms, so â€Å"analysis† becomes â€Å"analyses† and â€Å"appendix† becomes â€Å"appendices†: Singular Plural Crisis Crises Dominatrix Dominatrices Axis Axes Vortex Vortices Words that Change Vowel Sounds To make matters even more confusing, some words change their vowel sound completely when forming a plural, like how â€Å"foot† becomes â€Å"feet†. See also: Singular Plural Woman Women Tooth Teeth Mouse Mice Words that Stay the Same Some irregular plurals actually stay the same as the singular form of the word. Examples include â€Å"squid,† â€Å"sheep,† â€Å"fish,† and â€Å"species.† For instance, both â€Å"a fish† (singular) and â€Å"a shoal of fish† (plural) are correct. It’s also worth noting that uncountable nouns, like â€Å"water† or â€Å"sand,† stay the same regardless of the amount being described.

Contrast and compare 'karnak cafe' and 'The day the leader was killed' Literature review

Contrast and compare 'karnak cafe' and 'The day the leader was killed' by Naghuib Mahfouz - Literature review Example The mutual interaction over delicate situations between the characters reveal in the most natural way, the convictions for which the novel stands for. This is the uniqueness of the writing style of the author. As the story develops, it becomes poignant without losing its ground and reality. Mahfouz has created a sensational and beautiful character in Qurunfula, the proprietress of Cafe. She is just like the oases in desert. The stern author becomes an entirely different man when he portrays her character. He turns a poet in adoring her qualities of head and heart. How she puts up with the vicissitudes of life is brilliantly elucidated by the author. How intelligently she detaches from her glorious past and maintains her essential dignity as a common individual, is a lesson for womenfolk in any part of the world. Contrast†¦.2 The protagonist, though entered the Cafe, by chance, he was surprised to see Qurunfula there in her new role. He describes his past relationship with her in a cryptic style. Mahfouz (2008, p.4) writes, â€Å"We had never had any kind of relationship, whether of affection, self-interest, or simply courtesy.† How and to what extent she is able to retain her past beauty of the body and nobility of soul! Here is another masterful description of the Karnak Cafe with the presence of Qurunfula. Mahfouz (p.5) writes, â€Å"Here you get to sense past and present, in a warm embrace, the sweet past and glorious present. To top it all, there is that enticement that the unknown brings.† The author has intelligently analyzed the contemporary ground realities of the Egyptian government. Though the governments change, nothing much happens to improve the social and economic conditions of the common people. The author touches upon the issues, how psychological imprisonment works in a seemingly free society, how an atmosphere of fear persists and how people are subjugated. No positive improvement is seen to break the age-old societal tradit ions, the freedom of the individuals is not guaranteed. It is a peculiar type of society of mutual suspicion. No violent or radical reactions are depicted in the novel from the side of the government or from the people, though! The discontent of the people is seething within and they are compelled to carry on with the available discipline and remain amenable to the bitter realities of the Cairo-world from where political power is unleashed. Kanak Cafe is sort of a ‘mini parliament’ of the people where a cross-section of the people meets. An attempt has been made by the author to depict the generation gap that was Contrast†¦.3 emerging in the society, the clash of the values of the old and the combustible younger generation. The legendary former dancer Qurunfula is the link, and the ambience created by her is to the liking of both the old and new, for strange reasons. Perfect human values, love and affection springs forth in that Cafe, and the people gather there, f ind psychological relief by discussing the hot political issues and by tendering varied reactions. The disappearance of the three young customers of the Cafe, create terror in the hearts of the customers. Various guesses float forth about their fates. Secret police took them to an unknown destination and they were cruelly tortured. The pleasant atmosphere in the Cafe stands vitiated due to mistrust with the fear that someone amongst them is the police informer. The heaven of