Friday, October 25, 2019
D-day :: World War II
D-day I think the reson the d-day operation was sucsessfull was because of deception. It was 1944, and by this time the united states had been "in the war" aginst germany for threee years and the british had been in for almost six years. Alot of people dont know that there were many beachs that were seiged that same day that usaully dont get meantioned. the two that were the most importante that most people focuos on were the Omaha and utah beach beacuase of so many american solgers flooded those beachs and they had alot of casulties. Most of the other beachs were tackin with minamal casulties. over the next couple of hours the men on the beachs had to go though hell. The "allied invaders" had to tack these beach they played a huge role in the over all sucsees of the operation. Before the landing the german beachs had to be preped by bombing by air by the united states bombers that with 1,000 ships droped 5,000 tons of bombs. The beachs were also softened up by the united states battel ships bombarding the beachs. Although fewer Allied ground troops went ashore on D-Day than on the first day of the earlier invasion of Sicily, the invasion of Normandy was in total history's greatest water to land operation, involving on the first day 5,000 ships, the largest "armada" ever assembled; 11,000 aircraft (following months of preliminary bombardment); and approximately 154,000 British, Canadian and American soldiers, including 23,000 arriving by parachute and glider. The invasion also involved a long-range deception plan on a scale the world had never before seen and the clandestine operations of tens of thousands of Allied resistance fighters in Nazi-occupied countries of western Europe. American General Dwight D. Eisenhower was named supreme commander for the allies in Europe. British General, Sir Frederick Morgan, established a combined American-British headquarters known as COSSAC, for Chief of Staff to the Supreme Allied Commander. COSSAC developed a number of plans for the Allies, most notable was that of Operation Overlord, a full scale invasion of France across the English Channel. Eisenhower felt that COSSAC's plan was a good operation. After reviewing the disastrous hit-and-run raid in 1942 in Dieppe, planners decided that the strength of German defenses required not a number of separate assaults by relatively small units but an intense concentration of power in a single main landing.
Thursday, October 24, 2019
Essay – University Entrance Requirements
Essay 1. University entrance requirements are much more lenient than they used to be ââ¬â some university courses are prepared to accept students without any A-levels. Last twenty years was a time of ongoing changes in the higher educational institution. One of the most controversial and criticized idea was the withdrawal of the entrance exam at all universities. It had caused a serious debate about the importance of high standard on the one hand and the equality in obtaining educational levels on the other hand.However, there are three main reasons why university entrance requirements are much lenient that they used to be. These are education reform, population decline and economy. Firstly, the politics decided to carried out an education reform. Their motivation was to facilitate the access to higher education and control better studentââ¬â¢s improvement. As a result, there were no more entrance exam and the matura exam started to be the most important test which decided whe never student have a chance to go into university or not.This strategy should create an equal possibility, because the exam has very strict rules, procedure and itââ¬â¢s the same for all Polish students. Unfortunately, when we creating an ideal exam for everybody we need to consider that the level is always lower than it used to be on the entrance exams. Consequently, it is easier to get into university. After the huge education reform, another problem occurred. The predicted population decline has come out and created unstable situation in educational institution. The great amount of students, that teachers and professors were used to, suddenly had vanished.Year after year, there is even less students to teach. Consequently, less teachers are needed and everybody is afraid of losing their job. Because of this, universities change their strategies by lowered the level of entrance requirements and accept almost everyone. It create a situation when not only the brightest can entere d into higher education but also the lazy ones who doesnââ¬â¢t even care about learning. The last reason surely dominates the education system. Nowadays, it is the money which rules higher education and let everyone who pays to gain a master degree.As I mentioned before, there are less students, but universities need them to exist, because each learner is a certain amount of money. As a result, some courses accept even more students that they should. In that case, universities are constantly cheating on their clients and just churn out obedient students. What is more, there exist many private school which offer the same courses as on the university, but often donââ¬â¢t require positive matura results or good grades. If you pay the rent, the possibility to obtain quickly a bachelor or master degree is almost certain.In general, it is much more easier to get into university that it used to be. However, it is the only positive point of it. Unfortunately, our education system isnà ¢â¬â¢t appropriate for this century. The equal matura exam took all the power from entrance examiners at the universities. The small number of students destroyed all the competitiveness in obtaining higher education. Also, the economic issue create a situation when an university degree is so easy available that people with a Bachelor or Master degree arenââ¬â¢t respected enough. In other words, universities should focused on the quality not on the quantity.
Wednesday, October 23, 2019
Strategy of Mercedes Benz in India
Mercedes-Benz India has evolved a four-pronged strategy towards passenger cars this year as it transfers its truck and bus business under Daimler India Commercial Vehicles (DICV). The company had been selling buses ââ¬â inter and intra city and Actros mining trucks ââ¬â in the India market, which would now fall under DICV portfolio. Project as performance oriented brand by introducing new models. Mercedes-Benz plans to launch eight new products this year, invest in dealer network, improve overall ownership cost and double production at the Chakan plant. Going forward, Chakan will be for passenger cars and Chennai will be for trucks and buses.More sales outlets,?with the A-Class clocking in 400 bookings since its launch earlier in May 2013. Starting with the launch of G63, Merc plans to drive in its much-awaited premium hatchback A-class in diesel and petrol variants by end-2013. Other launches are the new GL in May 2014 and the B-class diesel variant around the same time. Mer cedes-Benz is doubling its production capacity from 10,000 units to 20,000 at Chakan by end of year 2013 to make space for the new models. Moreover, the company is looking at localisation in a big way to improve ownership cost to the customers.Mercedes-Benz assembles models like S-class, E-class, C-class and M-class at its plant with localisation ranging from 10% to 60% over various mentioned models. Pushes for pre-owned cars. According to an estimate, the domestic used car market is 1. 3 times the new car market. The pre-owned segment is largely unstructured in India and with new financing options, customers could upgrade to newer models at ease by returning used cars. Try to shred the old-man image associated with the brand. Bank upon the Modular Front Architecture platform to woo buyers. Marketing Strategy Audi IndiaPositioning in Luxury not as broad, but micro segment of luxury entry which will be having highest growth among all segment. All standard products, as Indian Market w ill be matching with the Global standards. Distribution of special zones with high and affluent people. Branding for Inspirational and aspirational attributes. Meeting high requirement of working capital through sustained market share and service bundling. Marketing Strategy BMW India India is one of the major growth markets for BMW and they are confident of maintaining their leadership in the premium segment through launches, dealerships expansion and customer delight.Planning to assemble more products in the country at our Chennai factory to increase volume growth. Plan to expand our completely-knocked down range in India. By April, the 7 series will be assembled in Chennai, which will be followed by the 1 series by the end of 2013. With this, the company will have six products (1 series, 3 series, 5 series, 7 series, X1 and X3) assembled in India. Market Analysis of BMW, AUDI & Mercedes In the Indian car market, the demand for new vehicles has been sluggish since the beginning of 2013. However, this is not the case for luxury car manufacturers like Audi, BMW and Mercedes-Benz.Riding on the back of new model launches, the German triplet has made significant inroads in 2013. Mercedes-Benz, in particular, stepped up the ante as it introduced several new models and their facelift versions. The company had a revival of sorts in India as not only the demand for vehicles surged but the overall market share also rose considerably. According to estimates of Mercedes-Benz, the Indian car market is going to outpace the demand of other emerging regions like China, Brazil and Russia. http://articles. economictimes. indiatimes. com/2013-10-05/news/42745251_1_audi-q3-bmw-india-luxury-car-market http://www.autocarindia. com/auto-news/audi-races-past-bmw-to-number-one-spot-341884. aspxLed by the new generation compact cars A Class and B Class, Mercedes Benz India has bridging the sales gap with a rapid pace. Mercedes Benz India was ahead of Audi by selling 151 units more. M ercedes Benz India sold 2,696 units in July to September of 2013 as against 2,545 units sold by Audi in the same period. Mercedes Benz first overtook its Munich based luxury car rival BMW in the first quarter of 2013 to regain the number two position and now Audi in the quarter 3, but for the full year, it is still number two.Audi is still pretty on the number one position for the calendar year starting January to September 2013, with sales of 7,391 units. Mercedes Benz India trails by a significant 930 units, registering sales of 6,461 units in the same period. Announcing the Q3 results, Eberhard Kern, MD & CEO, Mercedes-Benz India said: ââ¬Å"Our year of offensive strategy yielded satisfactory result as we continue to improve our strong performance with each quarter, amidst one of the toughest market situations faced by the industry.We are confident of maintaining this positive momentum for the remaining quarter and achieve our targeted growth for 2013. â⬠The main catalysts for Mercedes-Benz have been A-Class and B-Class models, which have further helped to increase the market share. Audi on its part with the locally produced Q3 and expanding dealer network is confident of holding on to its number 1 position for 2013 and aims at being the first luxury car maker in India to sell more than 10,000 units in India.After growing by 25-30 per cent since 2007 till 2011-12, the luxury car market too is facing the heat of the slowdown. Barring the entry level cars like Mercedes Benz A Class, B Class, BMW 1 Series and some SUVs like Audi Q3 and Q5, which brought incremental volumes in 2013, the traditional saloon segment of Mercedes Benz C Class, E Class, S Class, BMW 3,5 or 7 series and even Audi A4, A6 and A8 have remained sluggish.During 2013, Mercedes-Benz introduced eight new models in which the sales of performance oriented brand, AMG picked up by a fair bit. The German manufacturer is trying hard to shred the old-man image associated with the brand. It is banking upon the Modular Front Architecture platform to woo buyers as it has already helped the company to come at par with its rivals like Audi and BMW. Industry players, say the market is likely to post 10-15 per cent growth in 2013 only on the back of these entry level models and SUVs.In 2014, Mercedes-Benz aim to expand in double-digits faster than the market. â⬠Industry experts have already predicted that Mercedes-Benz would come hard at Audi in 2014 banking upon of new model launches that include next generation S-Class. Mercedes-Benz is famed for producing high-end vehicles in the country. As a result of this, customers and luxury car aficionados have shown affinity Strategy of Mercedes Benz in India Mercedes-Benz India has evolved a four-pronged strategy towards passenger cars this year as it transfers its truck and bus business under Daimler India Commercial Vehicles (DICV). The company had been selling buses ââ¬â inter and intra city and Actros mining trucks ââ¬â in the India market, which would now fall under DICV portfolio. Project as performance oriented brand by introducing new models. Mercedes-Benz plans to launch eight new products this year, invest in dealer network, improve overall ownership cost and double production at the Chakan plant. Going forward, Chakan will be for passenger cars and Chennai will be for trucks and buses. More sales outlets,â⬠¨with the A-Class clocking in 400 bookings since its launch earlier in May 2013.Starting with the launch of G63, Merc plans to drive in its much-awaited premium hatchback A-class in diesel and petrol variants by end-2013. Other launches are the new GL in May 2014 and the B-class diesel variant around the same tim e. Mercedes-Benz is doubling its production capacity from 10,000 units to 20,000 at Chakan by end of year 2013 to make space for the new models. Moreover, the company is looking at localisation in a big way to improve ownership cost to the customers.Mercedes-Benz assembles models like S-class, E-class, C-class and M-class at its plant with localisation ranging from 10% to 60% over various mentioned models. Pushes for pre-owned cars. According to an estimate, the domestic used car market is 1.3 times the new car market. The pre-owned segment is largely unstructured in India and with new financing options, customers could upgrade to newer models at ease by returning used cars. Try to shred the old-man image associated with the brand.Bank upon the Modular Front Architecture platform to woo buyers.Marketing Strategy Audi IndiaPositioning in Luxury not as broad, but micro segment of luxury entry which will be having highest growth among all segment. All standard products, as Indian Marke t will be matching with the Global standards. Distribution of special zones with high and affluent people. Branding for Inspirational and aspirational attributes.Meeting high requirement of working capital through sustained market share and service bundling.Marketing Strategy BMW IndiaIndia is one of the major growth markets for BMW and they are confident of maintaining their leadership in the premium segment through launches, dealerships expansion and customer delight. Planning to assemble more products in the country at our Chennai factory to increase volume growth. Plan to expand our completely-knocked down range in India. By April, the 7 series will be assembled in Chennai, which will be followed by the 1 series by the end of 2013. With this, the company will have six products (1 series, 3 series, 5 series, 7 series, X1 and X3) assembled in India.Market Analysis of BMW, AUDI & MercedesIn the Indian car market, the demand for new vehicles has been sluggish since the beginning of 2013. However, this is not the case for luxury car manufacturers like Audi, BMW and Mercedes-Benz. Riding on the back of new model launches, the German triplet has made significant inroads in 2013. Mercedes-Benz, in particular, stepped up the ante as it introduced several new models and their facelift versions. The company had a revival of sorts in India as not only the demand for vehicles surged but the overall market share also rose considerably. According to estimates of Mercedes-Benz, the Indian car market is going to outpace the demand of other emerging regions like China, Brazil and Russia.http://articles.economictimes.indiatimes.com/2013-10-05/news/42745251_1_audi-q3-bmw-india-luxury-car-market http://www.autocarindia.com/auto-news/audi-races-past-bmw-to-number-one-spot-341884.aspxLed by the new generation compact cars A Class and B Class, Mercedes Benz India has bridging the sales gap with a rapid pace. Mercedes Benz India was ahead of Audi by selling 151 units more. Mercede s Benz India sold 2,696 units in July to September of 2013 as against 2,545 units sold by Audi inà the same period. Mercedes Benz first overtook its Munich based luxury car rival BMW in the first quarter of 2013 to regain the number two position and now Audi in the quarter 3, but for the full year, it is still number two. Audi is still pretty on the number one position for the calendar year starting January to September 2013, with sales of 7,391 units.Mercedes Benz India trails by a significant 930 units, registering sales of 6,461 units in the same period. Announcing the Q3 results, Eberhard Kern, MD & CEO, Mercedes-Benz India said: ââ¬Å"Our year of offensive strategy yielded satisfactory result as we continue to improve our strong performance with each quarter, amidst one of the toughest market situations faced by the industry. We are confident of maintaining this positive momentum for the remaining quarter and achieve our targeted growth for 2013.â⬠The main catalysts fo r Mercedes-Benz have been A-Class and B-Class models, which have further helped to increase the market share.Audi on its part with the locally produced Q3 and expanding dealer network is confident of holding on to its number 1 position for 2013 and aims at being the first luxury car maker in India to sell more than 10,000 units in India. à After growing by 25-30 per cent since 2007 till 2011-12, the luxury car market too is facing the heat of the slowdown. Barring the entry level cars like Mercedes Benz A Class, B Class, BMW 1 Series and some SUVs like Audi Q3 and Q5, which brought incremental volumes in 2013, the traditional saloon segment of Mercedes Benz C Class, E Class, S Class, BMW 3,5 or 7 series and even Audi A4, A6 and A8 have remained sluggish. During 2013, Mercedes-Benz introduced eight new models in which the sales of performance oriented brand, AMG picked up by a fair bit.The German manufacturer is trying hard to shred the old-man image associated with the brand. It i s banking upon the Modular Front Architecture platform to woo buyers as it has already helped the company to come at par with its rivals like Audi and BMW. Industry players, say the market is likely to post 10-15 per cent growth in 2013 only on the back of these entry level models and SUVs. In 2014, Mercedes-Benz aim to expand in double-digits faster than the market.â⬠Industry experts have already predicted that Mercedes-Benz would come hard at Audi in 2014 banking upon of new model launches that include next generation S-Class. Mercedes-Benz is famed for producing high-end vehicles in the country. As a result of this, customers and luxury car aficionados have shown affinity.
Tuesday, October 22, 2019
Free Essays on COLLEGE
High school is a strange time. After three years of trying to develop identity and friends in middle school, students are expected to mature immediately on the first day of ninth grade, but I never did this. I never fully realized in the earlier grades how important high school success, as measured by GPA, would be to my future life, and as a result I am applying to college with seemingly contradictory measures of my ability to perform college-level work. If I had worked and studied hard rather than hanging out with friends and viewing high school as an opportunity to socialize, I would not have to apply to school with a 1300 SAT and a 2.7 GPA. Had I taken my grades in my earlier years seriously, I could have been a college's dream candidate. This year I have made an earnest effort to improve my work ethic. My grade point average is rising and my study habits are improving. However, after performing poorly for three years, my GPA cannot reflect the transformation I underwent at the start of this year. Dedicated to making something of myself, I finally matured and am now trying to lessen the consequences of my past actions. Armed with my new attitude and my understanding of the extreme importance of earning good grades to signal my capacity to work responsibly, I assure you that I will never revert to the student I once was. In retrospect, I believe that it was my inability to choose my classes that resulted in my lack of enthusiasm on the ride to school each morning. I enjoy the freedom to pursue my own interests and anxiously anticipate the ability to choose my own class schedule in college. While I understand that college will be significantly more challenging than high school, I have always found it easier to study for a class that interests me. I am also willing to accept the fact that as long as I am in school, I will be forced to take required courses that I might be less than enthusiastic about. However, with my new goal-... Free Essays on COLLEGE Free Essays on COLLEGE Iââ¬â¢ve gained, Iââ¬â¢ve lost, Iââ¬â¢ve found, Iââ¬â¢ve cried, Iââ¬â¢ve laughed, Iââ¬â¢ve loved, Iââ¬â¢ve hated, Iââ¬â¢ve discovered, Iââ¬â¢ve forgotten, these are what best exemplify my past year. The transition from high school to college was bigger then I could have ever imagined. Not so much academically, but emotionally. I think that I have grown as a person, and learnt much more then could be taught at school. The summer between high school and college, I lost people that were very dear to me, lost people that knew me, that loved me and understood me. At the beginning of the school year, I stayed with the people that I knew, but soon I met new people, people that have brought so much in my life, in such a tremendously short period of time. These people, while looking back, I cannot envision what my life might have been like without them. I can not imagine going to school and not seeing them, having problems and not crying on their shoulders, them hav ing a life that I was not part of. Itââ¬â¢s funny how life changes, when the people you were once close to become total strangers, and total strangers become people you are close too. Life has its very unexpected twists and turns, which unfortunately are not always good. One lesson that I have learnt this year is that you cannot dwell upon things. You have to move on, and discover how to solve your problems, even the problems that may seem impenetrable. You have to live life thinking that things will get better, and that all your pain and sorrows are just part of the gift of life, where all that your pain can really do is just make you stronger as a person. Thatââ¬â¢s were the phrase ââ¬Å"What doesnââ¬â¢t kill you only makes you strongerâ⬠comes in play. A year is an immense period of time; the numerous amounts of things that can happen within the time span of a year are unbelievable. You can fall in love, fall out of love, discover a best friend, and make a new ene my, so many things can happen. Although not... Free Essays on College Leaving from home and exploring ones own dreams are a very important part of maturing. Though, the physical separation from home is for some a difficult transition to college life. What are those things one takes for granted while living at home, and attending high school? What changes does one face upon entering college? Just think of all the times the alarm clock did not go off, and mom was there to make sure school was still reached on time. When the alarm clock fails to go off at college, then the first class of the day is simply missed. At home breakfast is made to order: eggs, bacon, pancakes, or even French toast. In college one finds a particular meal that is edible, and must stick with it. A cabinet could be opened at home and a variety of tasty foods are readily available. In college a meal card is swiped though a machine upon entering the cafeteria, and the word "tasty" rarely enters the mind. Mom is at home to make sure the dishes are put away after the meal by everyone; dish duty is passed along each night. The tray is simply handed over to pairs of hands waiting to clean the dishes at college. Nutrition is a factor at home, and Mom creates meals with that in mind. A new food group sprang to life upon entering a residence hall: Mountain Dew, Doritos, Ben & JerryÃâ¢s, Ho-Ho! Ãâs, Oreos, the list could go on and on. Privacy is always available at home; there is somewhere to read, write, listen to music, or to just rest. Dorm life is a harsh reality to college, and the only time the room is empty is on a Thursday night. At home a bedroom is somewhere to keep all personal belongings; there is a particular space for everything to fit. Space efficiency becomes a survival tactic in college. When at home there is no worry of someone coming into the bedroom unless permission is given to enter. In college a day without at least ten random visitors is considered boring. At home, family was the only peop... Free Essays on College My name is Jamie-Rae Mathers and instead of making this a flowery fairytale about myself, I want to focus on revealing characteristics that give you an opportunity to learn more about me as a person as well as a writer. I have many qualities and achievements in addition to my passion for the arts that will enable me to be successful in my post college graduation plans. However I believe attending the Thomas More College of Liberal Arts to study journalism will be the cornerstone to my success. After graduating college, I want to work for a magazine to write about one of the two things I love: art and fashion. I am utterly devoted to learning. Doing research and coming up with new and creative ideas for subjects to write about, is something I will truly enjoy doing as part of my career. Enjoying my career is much more important to me than making a fortune. I honestly pity anyone who has to work a job they hate everyday. I understand that to obtain the career I want I must work for it. Itââ¬â¢s not often that someone starts at the top. I also refuse to limit myself as a writer. I relish in the arts, but see myself learning and writing about all sorts of diverse subjects. My key ambition is to express myself through the art of literature. I have numerous amounts of qualities, skills, and talent to bring to your school. I am an adept leader in virtually all that I undertake. Another quality that allows me to excel is I am remarkably creative. I am constantly told by teachers, friends, and family how immensely innovative I am in assignments and projects that I take on. Perseverance is an attribute that I am certain I posses. I was taught from a young age to never give up. Certain skills that I posses to help me succeed include a great deal of knowledge in English and grammar. My study has provided me with a sense of myself as a citizen of the world. I have analyzed and interpreted a variety of literature representing many genres, time peri... Free Essays on College From my college experience, I hope to gain many things. Obviously college is a time that students can truly become individuals. When I attend college I will have the opportunity to become more independent and to take on new responsibilities. I have always relied on my parents for support, but at college I will be on y own an will have to push myself harder. This will help me to become more mature and will help me grow in character. Right now I have a fairly accurate idea concerning what I want to do with my life. Yet, I am also aware that I may change my mind several times before I begin a career. College will introduce me to new and various things, an I will develop new interests from this exposure. During my high school years, I have been very involved in school and community activities. In college, I will also be exposed to new clubs and activities. Involvement in extra events has provided a balance for rigorous course study. With the pressures college brings, I will probably want to be involved in many groups. I hope to find a balance between my studies and my social life, and I hope to offer my leadership qualities to my college community.... Free Essays on College High school is a strange time. After three years of trying to develop identity and friends in middle school, students are expected to mature immediately on the first day of ninth grade, but I never did this. I never fully realized in the earlier grades how important high school success, as measured by GPA, would be to my future life, and as a result I am applying to college with seemingly contradictory measures of my ability to perform college-level work. If I had worked and studied hard rather than hanging out with friends and viewing high school as an opportunity to socialize, I would not have to apply to school with a 1300 SAT and a 2.7 GPA. Had I taken my grades in my earlier years seriously, I could have been a college's dream candidate. This year I have made an earnest effort to improve my work ethic. My grade point average is rising and my study habits are improving. However, after performing poorly for three years, my GPA cannot reflect the transformation I underwent at the start of this year. Dedicated to making something of myself, I finally matured and am now trying to lessen the consequences of my past actions. Armed with my new attitude and my understanding of the extreme importance of earning good grades to signal my capacity to work responsibly, I assure you that I will never revert to the student I once was. In retrospect, I believe that it was my inability to choose my classes that resulted in my lack of enthusiasm on the ride to school each morning. I enjoy the freedom to pursue my own interests and anxiously anticipate the ability to choose my own class schedule in college. While I understand that college will be significantly more challenging than high school, I have always found it easier to study for a class that interests me. I am also willing to accept the fact that as long as I am in school, I will be forced to take required courses that I might be less than enthusiastic about. However, with my new goal-...
Monday, October 21, 2019
Definition and Examples of Vogue Words
Definition and Examples of Vogue Words A vogue word is a fashionable word or phrase that tends to lose its effectiveness through overuse. Also called aà voguism. Vogue words, says Kenneth G. Wilson, are perfectly good Standard English words that suddenly become modish, so that for a time we hear them being used everywhere, by everyone, until we are utterly sick of them (The Columbia Guide to Standard American English, 1993). Examples and Observations [Some] vogue words are technical words clumsily applied to other fields. These include parameter, bottom line, interface, mode, and space; phrases like immediate feedback and close the loop; and, in a sense, ballpark figure, and touch base with you.(Matt Young, The Technical Writers Handbook: Writing With Style and Clarity. University Science Books, 2002)IconicMr. Leopold is not turning 95 years old, but his iconic ice cream business is. . . .Now owned by Peters youngest son, Stratton, and his wife Mary, the iconic sweets shop on Broughton Street still serves its premium recipes in a fun, retro-style soda shop. . . .She says they plan to offer plenty of room for guests to find a seat while hot dogs will be for sale and the iconic Leopolds portable carts will be on hand outside the store.(BDay Bash: Leopolds Celebrates 95 Years. Savannah Morning News, August 14, 2014)ArtisanThere are, I think, two ways one could read the fact that McDonalds is using the wordà artisanà to market it s chicken. On the one hand, it could be a self-aware joke meant to finally deal a death blow to one of the most grating words in the pop lexicon. The king of mass-produced fast food has officially appropriated a phrase that once denoted something expensive and handmade, thus rendering it fully devoid of meaning. In which case: McDonalds 1, upper-middle-class foodies 0.The other possibility: The chain is struggling toà reverse its sales woes, and bewildered by the brave new world ushered in by Shake Shack and Chipotle, it has latched on to artisan as an inadvertently desperate-sounding synonym for less industrial.â⬠(Jordan Weissmann, McDonaldââ¬â¢s, Bewildered by Modernity, Is Now Selling an Artisan Chicken Sandwich. Slate, April 27, 2015) Favorite and Least Favorite Words: Awe and Awesome!- Awe, a word we are about to lose, that has been robbed of its meaning by the unfortunate adjective awesome. Awe meaning ecstatic, reverential feeling before Beauty, before the Magnificent. Awesome, a tiresome word, flung indiscriminately in all directions, on all occasions until it has become so trivial, it is valueless.Awe, to be used on rare occasions before the marvelous, the extraordinary. It conveys wonder and amazement. Even the sound conveys a feeling. Saying the word, the mouth opens in speechless delight before that which is greater than the self.(Elizabeth Strong-Cuevas, quoted by Lewis Burke Frumkes in Favorite Words of Famous People. Marion Street Press, 2011)- In a world of sensory overload, most terms of acclaim are exaggerations. A pile of french fries hardly makes us tremble in awe, yet we call it awesome, exaggerating for the sake of persuasion. But because awesome is so worn out, the exaggeration doesnt register; it needs an element of novelty to help it to do so. Novelty gets attention. The fries were industrial-strength awesome. The ride was shiver-me-timbers awesome.(Arthur Plotnik, Better Than Great: A Plenitudinous Compendium of Wallopingly Fresh Superlatives. Cleis Press, 2011)- Im just amazed that hundreds of people can gobble up this malarkey and repeat it, with straight faces. Im equally amazed by the high regard in which HubSpot people hold themselves. They use the word awesome incessantly, usually to describe themselves or each other. Thats awesome! Youre awesome! No, youre awesome for saying that Im awesome!(Dan Lyons, Disrupted: My Misadventure in the Start-Up Bubble. Hachette, 2016)- Vogue words likeà awesomeà catch on because everyone is using them, and they irritate because everyone is using them. Adopters hear other people usingà awesomeà to indicate enthusiastic approval generally and pick it up because it gives them a sense of solidarity and group identity. Scorner s resistà awesomeà because they do not care to sound like those people.Acceptance or rejection of group identity sharpens the reactions.For example, sticklers will likely carp about impoverishment of vocabulary and semantic drift,à awesomeà in the enthusiastic approval generally sense having little or nothing to do withà aweà (just as they would previously have objected toà terribleà for its attenuated connection toà terror). For the stickler, disapproval is a badge of cultural and social superiority. For the adopter, approval is a thumb in the eye of the pretentious.(John E. McIntyre, Shock and Awesome. The Baltimore Sun, December 23, 2015) ViableViable means workable and likely to survive. It has become a vogue word and is commonly used in the sense of workable or achievable. Adjectives such as durable, lasting, effective, and practical are more appropriate.(James S. Major, Writing Classified and Unclassified Papers in the Intelligence Community. Scarecrow Press, 2009)Associate You walk into a PetSmart, a supermarket for dog and cat supplies that allows customers to shop along with their animal companions. You hear a voice on a loudspeaker say urgently, Would an associate report to the rubber-toys aisle. Instantly, a guy with a mop and pail appears, zeros in on the puddle behind a shamefaced puppy and takes care of the problem.The job title of the person doing the mopping-up is associate. No longer is todayââ¬â¢s man with a muck rake termed an employee; that description is deemed demeaning. Associate hints at managerial equality.(William Safire, On Language: Vogue-Word Watch. The New York Times, July 15, 2009)Unacce ptableWhy is everyone using the word unacceptable lately? An irate woman on Five Live phoned in this morning and said that it was completely unacceptable that the banks were gambling with our money.Tonight, on East Midlands Today, after a disturbing report about a sawn-up body found in a wheelie bin in a Nottingham suburb, a policeman said, This is a quiet residential area and, as such, this crime is totally unacceptable.A neighbour who was interviewed in the street said, I noticed the bin had been out on the pavement for three days, which is obviously unacceptable.(Sue Townsend, Adrian Mole: The Prostrate Years. Penguin, 2010) ImageA great darling among the loosely used pseudoscientific vogue words of recent years is image in the sense impression that others subconsciously have of someone. A jaundiced observer of modern life might well suppose that what we actually are is not nearly so important as the image we are ableto use another vogue wordto project.(John Algeo and Thomas Pyles, The Origins and Development of the English Language, 5th ed. Thomson, 2005)FeedbackFeedback. In its rigorous scientific sense, feedback is the return to an input of part of its output, so as to provide self-corrective action. Feedback is a vogue word in a loose sense for which response would be a perfectly adequate alternative, as in we got a lot of valuable feedback on our advertising campaign.(Ernest Gowers, et al. The Complete Plain Words, rev. ed. David R. Godine, 1988)How to Resist Vogue WordsThe best way to offset the harm of vogues is to stick resolutely, in speech and writing, to each vogue words central meaning. Addre ss an audience or a postcard, but not a problem or a question. Call a substance or a temperament volatile, but not an issue or a situation. Express sympathy far and wide, but keep empathy for aesthetics or psychiatry. Remember Tiny Tim and avoid naming things minuscule or minimal.(Jacques Barzun, Simple Direct: A Rhetoric for Writers. Harper Row, 1975)
Sunday, October 20, 2019
Book Review on Undaunted Courage
Book Review on Undaunted Courage Book Review on Undaunted Courage Book review: Undaunted Courage by Steven Ambrose In his book, Undaunted Courage, Steven Ambrose brings to our attention the life history of young Lewis before the expedition to the pacific coast. He gives us an impression that Lewis was an intelligent young boy, an attribute that saw him lead the expedition. According to the author, Lewisââ¬â¢ childhood was promising and his future was bright. He made good choices in his youthful life. The Lewis and Clark expedition was influenced by the relationship between Lewis and Thomas Jefferson, who was a family friend. The author comes up with a summary of the 2000-mile expedition in an amazing prose. During the exploration, Lewis wrote his characteristic voluminous journals expressing their two years joy as well as the mysteries they were experiencing. President Thomas Jefferson chose Lewis to lead the expedition whose purpose was to explore and discover a northwest route to the Pacific Ocean and opening commercial ties with the inhabitants of the area. Lewis is a perfect choice to lead the expedition because of his military background where he was a captain. Again, it is indicated in numerous instances that he was very intelligent, something that began since he was a small boy. Lewis is presented by the author as a reasonable man with a natural gift in scientific observation. He is even said to have been a skilled and experienced naturalist. These are some of the qualities that made him catch the eye of the president of course considering the two were friends from home. In his troop, the second in command was Lieutenant William Clark, a friend to Lewis who still was a younger brother to an activist and a war general, George Rogers Clark. The troop went by the name ââ¬Ëcorps of discoveryââ¬â¢ and consisted of 30 other recruits. The expedition started in May 1804 and they sailed the river using canoes with others walking on foot along the banks. The leader had strict instructions from the president to keep a journal, which he wrote about the daily events taking place around them. This included daily measurement in latitude and longitude and his scientific observations. As the expedition goes on, a Canadian decided to join the ââ¬Ëcorps of discoveryââ¬â¢ with his teenage wife who later on plays a big role in the survival of the voyage. Lewis is disappointed as there is no connection between the river Missouri leading to the pacific so the troop had to traverse through the great falls of the Missouri river and the Rocky Mountains. By this time, their food reserves were running low and were forced to trade their horses against foodstuff for survival. The troop reached the pacific coast in November 1805, were they put up a fort that was named Fort Clatsop. The following spring, the expedition having suffered low supplies begun their voyage back. Lewis and Clark however decided to split the troops into two and explore the east and west water routes. At this time, the corps encountered a hostile military engagement but the troops remained intact without losing anyone of them. However, two lives were lost in the attacking community. Upon their return, Lewis and Clark are received back home as heroes and Lewis is appointed as governor. This was the beginning of his troubles since he was not a good politician and eventually he became an alcoholic, as he was depressed. He unfortunately loses his life at an early age of thirty-five years after committing suicide. Ambrose has used the journals from the expedition and presented the story in a systematic way that reveals the history of Lewisââ¬â¢ background. In my opinion, the presentation of the chronological events that took place in regards to Lewis prior, during and after the expedition is very clear and informative. The author has dedicated his efforts to establish and impart basic knowledge on the details and circumstances surrounding the historic expedition by Lewis. This is an excellent piece of art that I would recommend anyone to read as it is based on the accounts of the historic expedition in the pacific. Feel free to buy a book review online, on any topic you need. All custom book reviews are written from scratch by professional review writers.
Saturday, October 19, 2019
Software project management Assignment Example | Topics and Well Written Essays - 1000 words - 1
Software project management - Assignment Example you that the productivity of game developers varies widely, from 5-25 lines of code (LOC) of per day (fully tested), and this is the same productivity range achieved for the other game. a. Provide an estimated range in LOC (e.g.,Ã x - y LOC)Ã for the software size of the game to be developed. Show your work. To help you calculate the available capacity of a programmer in a calendar year, the Human Resources Department has told you to assume 52 weeks x 5 working days per week, minus the following unavailable days based on the yearly history for the average programmer in the company: 3. The following table is a very rough plan consisting of a list of activities, immediate predecessors, duration estimates, and resources required (one network engineer (NE) or one user interface architect (UI)) for a project to develop a network administration dashboard. There is only one network engineer and only one user interface architect available for the duration of the project. 5. say in chapter 14 about "the 10 percent solution to project estimates", "life-cycle costing", and "logistics support" (what we have called MOOS-Maintenance and Ongoing Operations Support).Ã In your own words, how would the ideas from Kerzner: In the aspect of the logistic support and life cycle costing, the projects estimates should taken properly to eliminate any sort of deficit be it on the short term as well as long term project phase
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